Author Topic: The Guardian claims current Mod Music is pap  (Read 1536 times)

Nicky B

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The Guardian claims current Mod Music is pap
« on: April 26, 2013, 03:36:06 PM »
http://www.guardian.co.uk/music/2013/apr/26/modern-mods-music-no-good

Stephen Hughes flagged it up so credit to his beady eye (see what I did there?)

In case you can't follow the link:

Mods rule! Whether it's Sir Wiggo modelling his spring/summer collection for Fred Perry, Miles Kane headlining the NME tour, or Martin Freeman still on our screens fighting off the evil dragon Smaug (obviously a metaphor for some dirty greaser), representatives of Britain's most enduring subculture have never been so prominent.

With the O2's British Music Experience now using the mods' RAF roundel, you'd be forgiven for thinking that the movement which started with late-50s Londoners adopting the Italian suits they saw on Blue Note jazz sleeves, and adopting the scooter as a neat way of nipping through Soho after hours was in danger of being blunted by the mainstream. Yet visit clubs from Glasgow's Friday Street to Brighton's Mod For It, or look at YouTube footage of recent scooter runs and you'll see a new generation of cappuccino kids. March even saw 16 clubs join forces to raise 50,000 for Teenage Cancer Trust, promoting a new breed of mod bands called things like the Swagger and the Brassic. There's only one problem: they're rubbish.

If you were looking for a reason, Oasis, forever riding on the fishtails of Paul Weller in the 90s, didn't help; the "Modfather" had ceased moving forward after the Style Council's ill-fated but entirely logical detour into house music. The Gallaghers were pictured on scooters, publicising their Earls Court gig, and mods now seem to equate Britpop (mainstream, nostalgic) with modernism (elitist, forward-facing). Mod bands who dress the part but favour Britpop over black music and its myriad mutations and admittedly your writer has only anecdotal evidence, though it's the sort of thing mods argue over, a lot are like a Jpeg of a photocopy of Liam's bumcheeks.

Mod's aesthetic has influenced every aspect of British culture, its Bauhaus-inspired lines visible in everything from Terence Conran's furniture to Wayne Hemingway's housing estates. We've had a mod home secretary (Alan Johnson) and a mod TV chef (Stacie Stewart); only in music are they letting the side down. While it's asking a lot for any act to match the Who's riot of pop art ideas or the Small Faces' psych-soul surrealism, it's a contradiction that Dean Rudland, music editor on Eddie Piller's excellent Modcast, has given some thought to. He reckons the scene is actually healthier when there aren't any mod bands. "If you walk around saying 'I only like music made by mods', you miss out on the most mod music," he says.

It's a great theory but can mod be meaningful without meaningfully modern music to accompany? Discussing seminal mod clothing brand Fred Perry's ongoing series of gigs recent guests King Krule and Tom Vek; not a tonic suit in sight its head of marketing Richard Martin said: "We want to blend the history of where we came from with a contemporary edge." Mods: your smart little subculture is in danger of scootering into a dead end.


''Great minds discuss ideas; Average minds discuss events; Small minds discuss people''
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Modculture

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Re: The Guardian claims current Mod Music is pap
« Reply #1 on: April 26, 2013, 04:56:58 PM »
I hope he's not been paid for that article.

Never agreed with the term mod band, just bands that appeal to mods. The vast majority of acts that term themselves mod bands are, in the main, dire. A quick look across the social networks hammer that particular point home.
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Modculture

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Re: The Guardian claims current Mod Music is pap
« Reply #2 on: April 26, 2013, 07:12:13 PM »
I've just read this again. It's laughable at times.

But technically, it's brilliant. Look at the number of keywords and links in the piece, it's a dream for the search engines and driving traffic. Throw in a bit of 'controversy' and you get to generate feedback too. Good work. That's online article 2013 in a nutshell.

The arguments are terrible though. It opens with talk of a 'new breed of mods', but doesn't say who they are, couple of club mentions aside. It also talks about some crap mod bands (easy enough to find), but fails to say just who are the good mod-friendly acts out there (despite telling us we should be listening to them).

It finishes with a quote from Fred Perry Subculture about not living in the past. FP Subculture's most recent pieces seem to be about The Ruts and Selecter. They have also put a lot of backing out for the Specials since reformation. That's how forward thinking they are.

I actually agree with the underlying argument of overtly mod bands tending to be rubbish, but that's an argument you could have made any year since 1979. It's not a problem now. In fact, there are better mod-friendly bands out there right now than there have been for years.

Someone should tell The Guardian.
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Bobby Charlton

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Re: The Guardian claims current Mod Music is pap
« Reply #3 on: April 26, 2013, 09:21:28 PM »
Does your average Guardian reader really care about Mods and their Mod bands?
Who is this article aimed at? That puzzles me.

Ian_B

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Re: The Guardian claims current Mod Music is pap
« Reply #4 on: April 29, 2013, 08:30:45 PM »
Sorry but I stopped reading at "Brighton's Mod For It"!

;)

Ian B
Grammar = the difference between knowing your s**t, and knowing you're s**t!